Are you looking for new ways, or a ‘formula’ to attract new clients? New ways for marketing private practice behavioral care? Are you finding that older methods such as a yellow pages listing, or even referrals aren’t as lucrative as they’ve been in the past? Is your website up and running, but now you don’t know who, if anyone is viewing it? Would you like to promote a special area of your services but other than listing it as a service you don’t know how else to get the word out? How do you identify prospective clients? You want to fill your client roster with full pay clients who you can help. Afterall, money matters for clinical psychologists too! Fortunately, inbound marketing can provide solutions, answers and qualified client leads to help fill your schedule. All at what is generally generally far less expensive on a cost-per-lead basis than older, more traditional marketing strategies*.
What is Inbound Marketing?
Inbound marketing for private practice behavioral care refers to marketing techniques that work to draw prospective clients to you, rather than you going out to find them. Some popular tactics include creating calls to action, landing pages, email campaigns, blogs, search engine optimization (SEO), content marketing and social media. The right mix of tactics creates a ‘funnel’ whereby interested individuals have an opportunity to connect with you and your information at their own levels of interest.
The person who might be looking for marital therapy is likely to be a much different client than someone else who might be looking for support to conquer a phobia. Inbound marketing can be very successful because it draws people to very specific, focused areas of your services.
These days, most people use search engines to start looking for where to purchase something online. How many times have we all gone to ‘Google’ something? In the case of Inbound Marketing, the words we use to ‘Google’, or search for something are the key words that bring the information we’re looking for to the screen in a matter of seconds. So, for example, do a search for ‘phobias’. You’ll quickly find many articles and general information regarding phobias and anxiety. Then search ‘agoraphobia’. Now you’ve narrowed down a search to something more focused, and the results you obtain are specific to that search. Now, you can even narrow it down further to ‘agoraphobia in children’. This provides even more specific, focused information if this is an area you need help in. If you have enough relevant web content ‘optimized’ to be found by search engines such as Google, you will eventually appear as a listing as well! As you can see, preparing your web content for how people search for your services can make the difference of them finding you on the web, or not being found at all.
We know that money matters for clinical psychologists and the good news is that Inbound Marketing is typically far more cost-effective than traditional marketing approaches. *Hubspot's 2012 Report on Inbound Marketing Practices and Trends concluded that inbound marketing leads were, on average, 61% less expensive than outbound marketing leads. As in any marketing strategy, inbound marketing requires analysis, planning and most importantly ongoing analytical measurements to see what is working or resonating with your audience, and what isn’t.
Is Inbound Marketing Right for Psychotherapy?
These techniques are uniquely suited to a profession like private practice behavioral care since prospective clients often seek out information and self-help support in advance of actually looking for a therapist. That period provides an opportunity for you to establish yourself as reliable trusted, helpful and knowledgeable among a population of prospective future clients. Actually creating online materials starts to create a relationship that makes it natural for them to reach out to you when they're ready to take the next step into therapy.
What's the Secret to Successful Inbound Psychotherapy Marketing?
There's no cookie-cutter marketing solution that will work for every business--or even every psychotherapist. The right inbound marketing strategist will help you put together a psychotherapy marketing plan focused on your specific target market. That means:
- Helping you to define your niche and what your ideal client looks like
- Determining where those ideal clients are best reached and what they're looking for
- Assessing the keywords used by those ideal clients when they search not just for services like yours, but also related information and resources
- Deciding on the best type of content and tactics to attract and serve those prospects
- Creating a follow-up strategy to keep you in the forefront of the prospects' minds and continue to build your "brand" after they find you
- Setting up metrics to measure the success of your inbound marketing campaigns
- Coordinating inbound marketing into your larger marketing strategy so that all of your efforts support one another
If you're ready to move your practice to the next level, attracting more of the clients you want to serve, inbound marketing offers exciting opportunities that traditional marketing approaches do not. Like anything else of value, however, creating a successful inbound psychotherapy marketing campaign will require an investment of time, effort and analysis.
For help and tips to get started, Download your FREE HubSpot 2012 Report on Marketing Trends for Behavioral Healthcare
The behavioral healthcare services field – like healthcare in general – is poised to come out of the U.S. recession facing a robust market and new opportunities for growth:
But growth in behavioral healthcare services inevitably signals growth in competition. Behavioral disciplines have always drawn large numbers of students; in fact, the Princeton Review calls psychology a top-10 college major.
Getting your share of an evolving market
To compete in such a crowded marketplace takes a fresh approach to identifying and connecting with prospective patients and clients. In years past, paid advertising and word-of-mouth referrals may have fueled a private practice.
But the stakes have changed.
- Today’s consumer has largely learned to tune out “outbound” marketing – display ads, direct mail, Yellow Pages and broadcast are all in decline.
- Word-of-mouth is largely generated online. People are comfortable turning to their computers, tablets and smartphones for information on everything from daily deals to choosing a healthcare provider. In fact, half of consumers spend 75 percent of their shopping time conducting online research.
Turn to inbound
Inbound marketing is a proven method to help you identify and attract the people most likely to respond to your message and your services. This strategy draws visitors to your website, where you may identify, and follow up with, the most qualified leads.
With an effective inbound marketing campaign, prospects seek out your website – not stumble upon it.
Content is key
The foundation of inbound marketing is in content: engaging, trustworthy and valuable information that speaks directly to the concerns and interests of your target market.
- Good content builds credibility in ways that paid advertising simply can’t match.
- Professionally produced blogs, whitepapers, reports, infographics and videos – supported by SEO (search engine optimization) keywords – drives your content to the top of a search engine’s result page, where people will find it readily.
- An effective call to action (CTA) then guides the visitor to your website’s landing page. Having built a level of trust and credibility through your outstanding content, you can confidently ask these visitors to provide contact information and other details about their needs, offering them perks like exclusive content or free consultations in exchange.
Benefits of inbound marketing
Better client screening, an increased online presence, and a growing network of followers and friends based on strategic social media are just some of the benefits of inbound marketing.
You may also use this strategy to shape the overall practice – applying your newfound knowledge of the marketplace to target the most-needed specialties or set competitive rates.
Rely on experts
Inbound marketing works – but the busy schedule of a typical healthcare practice precludes the time it takes to develop an comprehensive digital marketing plan, then create, publish and measure the results of the efforts.
Fortunately, you have resources. Professional inbound marketing experts make it their mission to help increase your patient loads, specify what areas of service are most competitive, boost qualified referrals, and keep your calendar full.
Just as a patient will turn to you to help solve a problem, you can turn to inbound marketing experts to get the most from a lucrative market.
For help or to learn more about Inbound Internet Marketing, contact us for your free consultation! 973.241.4066
Are you a psychotherapist who's considering building and marketing your practice on the Internet? There’s so much to consider; websites, paid listing sites, Google places, Facebook, Twitter, and LinkedIn. and Google+.
While word of mouth referrals used to be the preferred way to obtain new behavioral healthcare clients, the internet has been redefining what a 'referral' is. These days, it's important to be seen, and be found online. Considering the vast percentage of people who look to the web for information, “9/10 people research on-line” not marketing your practice online can knock you out of consideration with a potential client. Inbound marketing to promote your private practice offers an opportunity to position you as a thought leader and proactive, on 'top of your game' provider. Inbound (online) marketing methods provide you with the ability to optimize your behavioral healthcare website and make yourself more visibly desirable to those who are looking for the behavioral care services you provide. With inbound marketing, your private practice’s current and prospective clients can find you and refer you through online marketing.
Here are 3 reasons why you should consider building and marketing your private practice with inbound marketing:
1. Grow your practice
When patients need behavioral healthcare help, or someone to help them keep things in perspective, they seek it from providers such as your private practice. Building and marketing your practice will benefit by working with trained, professional internet marketers who have the knowledge to grow your practice and client/patient load to keep your calendar full.
2. Competitive Advantages
While potential clients or patients searching around for a good therapist might not see much difference between various behavioral care practices, inbound marketing creates opportunity to stand out ahead of the pack. A relevant and authoritative website results in more online visibility that connects your practice to users who are searching for your specific services. This provides qualified referrals - less time on the phone and more time with paying clients and patients.
A well done marketing analysis will define your competition, identify unique opportunities and identify possible trends of your related industry. Research works to determine your practice’s strengths and weaknesses when faced head to head with the competition and identify areas for competitive advantage.
3. Measure success for your Internet marketing plan
Well researched, strategized marketing plans provide measurable results. For behavioral healthcare practices looking to grow, and for insight to help define business and professional direction, your inbound marketing specialist is a valuable resource. Inbound marketing creates focused, detailed strategies that identify and promote your practice's unique value. Step by step tactical plans work to achieve your specific, individual goals to help sustain and build your private practice.
Outstanding strategy, well optimized content combined with effective strategies provide ongoing measurable analytics that tell us what is and what is not working to build and market your private practice.
Call 973.241.4066 today for your complimentary initital consultation! We regularly work with mental, behavioral and other health care providers to help them become more visible and assessable.
Search engine algorithms are practically a science, except the rules keep changing. Optimizing your content for search engines is vital to bring your site to the top of the search list.
Every time Google updates its formula for ranking websites, webmasters cry out that this is the end of Search Engine Optimization (SEO) as we know it. The truth is that SEO will exist for as long as the Internet and search engines rule our daily lives. Keyword stuffing and cloaking are no longer rewarded, and in fact bring negative consequences as per Google’s 'Penguin' update of April, 2012.
The purpose of search engines is to bring the highest quality websites to the top of search results. Algorithms for all search engines are adapting to reward relevant quality content rather than low-quality, keyword-stuffed drivel.
Understandably, this makes your job a little harder. Instead of using invisible text to bring your page more views, you’ll have to work on your site navigation and offer up plenty of relevant content. On the plus side, these newer search engine requirements bring higher-quality results for consumers and higher qualified leads for businesses.
Search engines are looking for websites to be clear, informative and rich in content. Meta tags and ALT attributes should be descriptive and accurate. Learn more about the best way to provide a positive web experience for your customers, and start attracting your high quality leads.
What kind of content do I need?
When considering what content is important to include, the most obvious answer is content that is valuable to your targeted consumer.
Your content should provide info that satisfies the needs of visitors for a specific topic or keyword. Include well-researched, informative blog posts. Keep the word count around 600 words. This is an informative chunk of information that leaves room for elaboration. Shorter articles are more likely to contain generic information, while longer articles seem too wordy.
Once the user surfs into your piece of Internet real estate, he should be able to find the kitchen and living room without too much hassle. If one door leads to your son Mike’s room, label it as such. When you are directing users to your “about me” page, label it “about me.” When navigation is mislabeled or difficult, the search engine algorithm will actually penalize the site. You should be able to reach relevant information you need within one click of any given page.
Keep in mind that if a person searches for “deals in (insert hometown)” and they get to a page that offers no content to the consumer, just links, those link results are not valuable to increase your rankings. Those links may be useful to the visitor, but serve as an unnecessary middle-man according to new search engine algorithms.
Important for business owners to know is that the increased search engine requirement of websites with focused, relevant and quality content will bring more qualified leads. Users looking for your product or services are more likely to quickly and easily find your useful information. If you are providing that relevant information efficiently, then they will consider using your services before a competitor who they might not have found at all.
New algorithms are beneficial to the consumer seeking higher quality search results. Website owners receive quality visitors. It's a winning algorithm for sure!
How are you measuring up to the competition? Get your free web assessment today!
Crucial to content-driven inbound marketing is the ability to turn your web visitors into qualified sales leads. How? Read on!
When you're planning your inbound marketing, one of the most vital things to consider is how you're going to turn your website visitors into leads. Frankly, it doesn't matter how many visits your website receives if you can't find a way to convert those visitors into loyal customers.
Using Landing Pages To Generate Inbound Leads and Customers
A landing page is often the most effective tool for making the conversion from viewer to lead . A landing page is like a sales page, in fact. You're presenting an interesting offer, outlining the benefits of the offer, and asking the visitor to take action to obtain it. You're not asking for money. In fact, you are offering the viewer something so valuable they're willing to give you their contact information. In learning who downloads what landing pages, you'll be positioned to determine what viewer are interested in which offers.
- Start with a catchy headline. Start with an action verb indicating what the customer should do. Use words like “Download” or “Sign up.” Then say what the offer is, with a very brief summary of the benefit.
- Write brief copy explaining the offer in more detail. Keep it short and to the point. You're not selling them on anything except the benefits of swapping their name and email for a download. Just go over what the content contains and include bullet points on the benefits.
- Images help. A picture is always eye-catching, and helps make the offer “real” to your visitors. A photo of the content on offer is generally best.
- Make it a blind alley. Don't include any other links or buttons on a landing page besides the ones for obtaining the content. The visitor's only options on a landing page should either be agreeing to the offer, or hitting the “back” button on their browser.
As far as what information to ask for, keep it simple. In most cases, a name and email address will suffice. If you focus on B2B, you might also want their company name or position.
One technique I've seen that seems quite effective is to have escalating lead pages. Basically, every time a visitor wants to access another piece of content, they have to give up a little more information that helps target your resources to them. On the first round, it's just their name and email. On the second download, their title and job responsibilities. Then their income or some demographic information, and so forth.
With this form of content marketing, you'll build a robust sales lead database of prospects who are already interested in what you have to offer. Qualified leads? I'd say so!
Using Calls-To-Action
Once you've got your landing page content prepared, you need to direct people to it. Call To Action (CTA) buttons are an effective way to drive traffic, enhance your inbound marketing and direct qualified people to your landing page. To do this, create content text or image links announcing your free offer. Creating them is straightforward:
- Make them visually distinct and stand out
- Use similar wording to the landing page headline
- Keep them action-oriented. (ie, “Click Here For a Free Demo!”)
These CTA's should be placed in key site areas that receive a lot of web traffic. Your homepage, major sub-pages, and your blog sidebar are great places. I've also found that CTAs can be integrated into blog copy as well, if they're positioned as helpful rather than sales oriented.
Takeaway
Landing pages are a highly effective way to turn your website visitors into leads. Treat them like miniature sales pages to convince your visitors to give you some information in exchange for a free offer of value to them, and lead them to these pages with CTA buttons.
The philosophy behind 'inbound', or 'internet marketing' runs counter to older traditional marketing approaches. Rather than expending a lot of effort going out and searching for a customer base, inbound marketing seeks to build a path that customers can follow to find their own way to the business or product of interest to them.
Qualified lead generation remains a top priority and inbound marketing takes a closed loop approach rather than one track linear sales & marketing tactics. Inbound Marketing seeks an integrated approach to create and analyze compelling, relevant two-way conversations that result in long-lasting customer relationships.
Still, we are talking about marketing here. Ultimately, the goal is to develop as many qualified leads as possible and close some sales along the way. If you like the concept of integrated, inbound marketing and are looking for some ways to get started, try these seven steps:
1. Find your niche
Before you create an inbound marketing program, you need to identify what kind of customers you hope to reach—sometimes referred to as defining a "marketing persona." Where do your customers shop? How do they spend their weekends? What keeps them up at night? By keeping a specific persona in mind, you can shape online content and marketing campaigns to capture the attention of your ideal customers.
2. Stockpile ideas
Online content can come from just about anywhere. Collect a stockpile of ideas that will appeal to your defined marketing persona and use them as you develop your inbound marketing materials. Fresh, interesting content will draw customers to you.
3. Build a path
You can't expect inbound marketing to work if you don't have various distribution channels set up for your materials. How is your website working as a lead generating tool? Do your blogs create inbound leads? Set up a business Facebook page and connect it to your other Social Media Campaigns media. Start tweeting. Become(or hire) a blogger. Create multiple opportunities for your audience to find and then connect to your business.
4. Make it count
SEO, or search engine optimization, is crucial to getting your business found on internet search engines. When your online marketing material features carefully researched titles, headers, keywords and descriptions, search engines will have an easier time finding you—and displaying your content to web surfers. However, be wary of companies trying to sell you an SEO ‘package’. How are they going to provide keywords that are relevant and distinguish you from your competitors? How are they going to use these keywords? How many will you have to use? Where will they be putting them? Is it only within your text, or are they handling the back end as well? Most important; are these keywords going to enable customers who might never even heard of you to find you based on the match of what they’re searching for and your products and services? Are you going to be found by relevant searches?
5. Landing pages=leads
A well-crafted landing page is a great place to generate leads. Many users will respond to a gentle call-to-action if you are offering something that interests them or that represents a good value. These leads also provide valuable information about what the potential customer is interested in. What a great way to start the conversation!
6. Monitor your world
Even a well-designed inbound marketing program will have lackluster results if it isn't supported on an ongoing basis. Pay attention to what's happening on each and every distribution channel you're using. Can you see where your visitors came from? Are they finding you organically through searches on search engines, referrals from other sites or through your blog or social media? Can you see what pages of your content they visited, and how long they stayed on the pages? When they searched and found you? Truth be told, all of this analytical information integrated together will tell the full story of how you are getting found by potential customers. This is the key to your successful inbound marketing campaign. Make a note of what resonates with your online followers and see if you can't develop more content along those lines. Know what's working and what isn't. Act, and react based on the analytics of your lead generation inbound marketing efforts.
7. Make it a habit
Successful lead generation through inbound marketing doesn't happen all on its own. Commit the time and the resources to learn about new strategies and tactics. Stay on top of your marketing campaigns. Your efforts will pay off in the long run with the lead generation and marketing ROI you are looking for.
The goal of content marketing or what is often referred to as inbound internet marketing efforts are to create a positive return on investment (ROI). Smart NJ businesses want to be sure that whatever is spent on increased visibility and promoting value ensures that they are found. Inbound marketing strategies position you as a trusted industry leader with the visibility necessary to be ‘found’ by qualified leads interested in your products and services.
For online marketers, positive ROI requires careful planning, lead tracking, measurement and monitoring. It's absolutely imperative to know which of your campaigns are generating the most leads and which ones have room for improvement. With a clear understanding of how your marketing materials are performing, you’ll be confident knowing that the time, money and resources you're investing in online inbound marketing are making a difference in the life of your NJ business.
A great place to start making the connection between your marketing efforts and your company's bottom line is to begin actively monitoring lead generation. In other words, look to see where your online leads originate. Are there certain campaigns that generate a greater (or lesser) number of leads? Do you see certain trends in the leads that come in over time? If you've set monthly lead generation goals for yourself (and we certainly hope that you have), checking this information on a daily or weekly basis will keep you firmly on track. Knowing when and where your materials are generating leads is the first step towards positive ROI.
The second is identifying which keywords are bringing in the greatest number of qualified leads. Sometimes, marketers fall into the trap of trying to generate as many leads as possible—without worrying about whether or not those leads are actually of any value. Take a look at which keywords seem to be associated with solid leads that result in actual sales, and then adjust your marketing content to include more of those keywords. You can also introduce new online content that highlights your most productive keywords—new blog articles or even an eBook, for example. When you know what's working for your business, it's easier to make sure that you keep all of your efforts headed in the right direction.
If you'd like help investigating your lead generation 'sweet spot' to improve your marketing ROI , click here for a free Marketing Investigation.
As you progress with inbound marketing, you'll want to start thinking about how to convert those visitors and leads into sales. So, since we talked about generating visitors and leads in the last couple blogs, today we'll be focusing on the real meat of the matter: how to engage in effective marketing to generate customers.
To start with, let's imagine a funnel. Website visits go in at the wide top of the funnel, and sales come out the bottom. The more you know about your customers and their buying habits, along with where they are at in the decision making process, the better you can custom design your efforts to get them through the funnel. That's where effective content marketing, or inbound marketing analytics to generate your NJ customers comes into play.
Get Analytical!
There are a number of sources online for analytics tools, ranging from Google's free and high-quality Google Analytics suite to a range of other more comprehensive solutions. The point of these tools, fundamentally, is to track your customers and learn as much as you can about their buying habits and interests here in NJ.
Once you get that, you can start really digging into the data.
Track Your Customers From Search Engine to Shopping Cart
Through a combination of a good analytics package and your own records, you can quickly build a database of customer behavior. Unlike a traditional store, once a customer has entered your website you can track them every step in the way and analyze their behaviors.
You could, for example, watch to see which traffic sources seem to be most effective in generating sales, and use that to inform how to best target your inbound internet marketing. Are you getting most of your web traffic through specific keyword searches? Do you see a high number of searches for products or services you never really thought of as particularly interesting or valuable areas? You can evaluate the effectiveness of each page on your website. You can see which of your blog entries or landing pages seem to be most often visited by people who have entered your funnel.
Then, the most marvelous fun; all of this marketing insight can now be used to make adjustments to your site. If a particular page is great at generating activity, link to it more. Do what you can to nudge visitors onto “tracks” that tend to lead to sales. (I like to compare this to how IKEA makes you walk past all their impulse buys before you're able to order a plate of Swedish meatballs. Dee-lish!)
Tracking Your Marketing's Effectiveness
You can also very deliberately track how effective your marketing is. Remember when we talked about using landing pages to generate sales data? Now is the time to use it! With a good analytics system, you can begin to see exactly how effective each and every one of your marketing efforts are. If you send out an email sales pitch to leads, you can see exactly who responds to it. Who clicks the link, who browses, and who buys. This feedback allows you to carefully fine-tune your emails to get the best responses possible, with a level of refinement that's not possible with older, traditional methods like direct mail.
Every marketing endeavor you engage in can be tracked in this way, from Pay-Per-Click ads to Facebook posts. Even better, once you've got a lead's email address or Facebook friendship, you can even track individual behavior wherever it intersects with you. Rather than sending out one general email to all your leads, you can send micro-targeted messages to a handful of people based on what you know of their interests.
Embrace The Future
The key to effective online marketing to generate customers is to embrace the possibilities that the Internet offers. Gather as much data as you can, and make use of it. You'll increase your sales, and be able to calculate your marketing ROI much more effectively than was ever possible in old-style traditional marketing.
To learn more about inbound marketing for your NJ businesses, click here.
When you're planning inbound marketing, one of the most vital things to consider is how you're going to turn your website visitors into leads. Frankly, it doesn't matter how many visits your website receives if you can't find a way to make sales from those visitors.
Crucial to content-driven inbound internet marketing is the ability to turn your web visitors into sales leads. How? Read on!
Using Landing Pages To Turn Your Website Visitors Into Leads
A landing page is often the most effective tool for making these conversions. A landing page is like a sales page, in fact. You're presenting an offer, outlining the benefits of the offer, and asking the visitor to take action to obtain it. You're just not asking for money.
- Start with a catchy headline. Start with an action verb indicating what the customer should do. Use words like “Download” or “Sign up.” Then say what the offer is, with a very brief summary of the benefit.
- Write brief copy explaining the offer in more detail. Keep it short and to the point. You're not selling them on anything except the benefits of swapping their name and email for a download. Just go over what the content contains and include a full bullet points on the benefits.
- Images help. A picture is always eye-catching, and helps make the offer “real” to your visitors. A photo of the content or offer is generally best.
- Make it a blind alley. Don't include any other links or buttons on a landing page besides the ones for obtaining the content. The visitor's only options on a landing page should either be agreeing to the offer, or hitting the “back” button on their browser.
As far as what information to ask for, keep it simple. In most cases, a name and email address will suffice. If you do B2B, you might also want their company name or position.
One technique I've seen that seems quite effective is to have escalating lead pages. Basically, every time a visitor wants to access another piece of content, they have to give up a little more information that helps target advertising to them. On the first round, it's just their name and email. On the second download, their title and job responsibilities. Then their income or some demographic information, and so forth.
With this form of content marketing, you'll build a robust sales lead database of prospects who are already interested in what you have to offer. Qualified leads? I'd say so!
Using Calls To Action
Once you've got your landing page content prepared, you need to direct people to it. Call To Action (CTA) buttons are an effective way to drive traffic, enhance your inbound marketing and direct qualified people to your landing page. To do this, create content text or image links announcing your free offer. Creating them is straightforward:
- Make them visually distinct and stand out
- Use similar wording to the landing page headline
- Keep them action-oriented. (ie, “Click Here For a Free Marketing Review!”)
These CTA's should be placed in key site areas that receive a lot of web traffic. Your homepage, major sub-pages, and your blog sidebar are great places. I've also found that CTAs can be integrated into blog copy as well, if they're positioned as helpful rather than sales oriented.
Takeaway
Landing pages are a highly effective way to turn your website visitors into leads. Treat them like miniature sales pages to convince your visitors to give you some information in exchange for a free offer of value to them, and lead them to these pages with CTA buttons.
For more information and a review of your web marketing landing pages for lead generation and increased ROI Click here.
Looking for ways to promote your content on the internet for lead generation? Proper use of social media channels can effectively promote your online content. The trick is to find ways to leverage the work you've already done, and then maximize each and every opportunity that comes along. It's not as difficult as you might think. Here's how:
#1: Make it easy
Promoting your online content doesn't have to be overly time-consuming. Look for ways to automate the process. Online services can link your social media profiles to your blog posts so that every profile is automatically updated as soon as you publish. Not only will your content hit the Net that much faster, but you'll also improve your indexing on major search engines like Google, making you much easier to find.
But don't stop there: make it easy for those who read your online content to pass it along. A simple share button embedded in every single blog post will encourage social sharing by your existing fan base. It's a little thing that can make a big difference in how far your message can spread. A bit of information shared from qualified sources does wonders for internet lead generation.
#2: Make it a priority
To successfully promote your content on social media channels you need to actively participate in social media channels. Make social media a priority in the life of your New Jersey business. Get involved. Know what kind of coverage your product, your company, even your industry is getting online. Pass along interesting developments to your friends and followers. Share your thoughts. Give your opinion. And ask others to do the same. When they do, keep the conversation going in a natural way that doesn't push the sale. Find a comment on your company's Facebook page that wasn't very complimentary? Don't ignore it! Responding quickly and professionally will gain the trust of your readers and let them know you value them and their comments. Use social media the way it was intended—to build and facilitate connections.
#3: Make it count
Unlimited time and budgets don't exist. Make every moment you spend on social media count. First, reward the people who interact with your business online to encourage them to stick around. When new followers come on board, pass along a special promotion or incentive. Consider building exclusive offers for those you "like" your business for the first time on Facebook. Do what you can to keep your followers (new and old) engaged with your material. A gift or giveaway is always appreciated.
Second, keep track of how your efforts are (or aren't) paying off. Monitor web traffic closely. Identify and follow up with leads that grow out of your social media efforts. Nurture your prospects to grow your leads to grow your business!
For a FREE NJ Web Marketing Investigation to uncover how Social Media for Internet Lead Generation can work for you CLICK HERE.